Business Profile: Hygge By Jensens

Author: Katie Lee

This business Hygge By Jensens is just down the road from me and I have to admit I still haven’t paid them a visit, but it’s on my list and I will make it one day.  This is a fab family run, family inspired business and don’t the forgetting the puppy.

It’s a shop at the fabulous Kirkharle Courtyard in Northumberland and it’s such a stunning setting with a variety of shops.  I hope you enjoy reading all about Laura and Jacqui.

Go check them out.

We have arranged a Summer Fair (11th and 12th August 2018) and a Christmas Fair (10th and 11th November 2018) at Kirkharle Courtyard,  showcasing local arts, crafts, food and drinks suppliers. Perfect for all the family, free entry and free parking.

Jensens Bergamot Ginger Candle


How long have you been here, what’s your story? How did your business come about?

Is it difficult to run a small business?

Hygge by Jensen’s (Jensen being a family name from our Danish ancestors) was established in April 2017.  We are a mother, daughter (and puppy!) team based at Kirkharle Courtyard in the heart of rural Northumberland.  Our concept is based on the Danish ritual of enjoying life’s simple pleasures. We sell a range of home, lifestyle and gift items from homemade small batch Soy candles and wax melts (made on the premises) in fragrances such as Rhubarb & Custard, Bergamot & Ginger and various others,  to a range of kitchenware, artisan glassware, furniture and soft furnishings.  We also run Summer fairs and Christmas fairs at Kirkharle Courtyard and hold a range of workshops with different local hosts.

We chose to open Hygge by Jensen’s at Kirkharle Courtyard as we were interested in being based in a rural setting, and we are lucky to be trading from The Old Stables in the courtyard within a few seconds from the lake walk amongst the history of Capability Brown. We are fortunate to work alongside several independent artisan workshops based around the courtyard .   Each day is different at Kirkharle – for instance – one day I’m pouring candles, the next I am rescuing a sheep stuck on it’s back!

I (Laura) previously worked in hospitality management and my Mum, Jacqui, in the law department of a marine insurance company in Newcastle but both decided to take the plunge and establish our own business.

To run a small business you need to be jack of all trades dealing with accounts, social media marketing, web design, sourcing and creating products and that’s just the basics.

What’s the best bit?

Being your own boss is challenging but satisfying. Being able to design and be creative with your own products is gratifying; getting to know your customers who, if you are extremely lucky, then become regulars is rewarding. We also like working with each other – we think alike about so many things.

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What’s the future for your business? Where to next? What’s your goal.

Since commencing the business last year we have already moved into larger premises on the same courtyard development.  Our ambition for the future is to expand our product range and sales on our website, and to develop an additional store where we can focus more on our own lifestyle brand and local products.

If you could give one piece of advice to someone starting out with their own business what would it be?

The advice we would give to others is to find the right premises, this is vital – maybe try and and visit it numerous times to take note of footfall and prospective customers.   Ensure it is really something you want to do, something you want to build on and be in for the long term. It’s not easy and it’s definitely not a 9-5 job, there’s always something to be done. Keep planning ahead – set goals and targets and stay positive and keep smiling.



Why do you like the SIB feed/hashtag and do you think you’ve seen any benefit from using it?

We like SIB as you are all small business owners so have an understanding of running a business. It’s a good way for small businesses like us to get a little extra promotion and maybe be seen by people that wouldn’t usually see our brand.  We find lots of new businesses to follow from the SIB Instagram page that you have tagged or reposted.

We believe that has helped to promote our business with post likes and some new followers.


We have arranged a Summer Fair (11th and 12th August 2018) and a Christmas Fair (10th and 11th November 2018) at Kirkharle Courtyard,  showcasing local arts, crafts, food and drinks suppliers. Perfect for all the family, free entry and free parking.


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